What is a Mystery Audit?
Mystery Audits provide an independent and constant examination of the ‘real’ internal practices a company and what are your customers really thinking about your products and services? It helps in evaluating the practices in relation to defined standard requirements and help companies to achieve consistency as well as continual improvement in their customer delivery models, standards, procedures The best way to find out how your company is running is the use of a Mystery Shopper / Diner / Auditor.
Each audit results in a detailed report highlighting qualitative and quantitative data findings for the audit and also highlights the improvement plan based on the audit findings. All this information allows our customers to identify both their strong and weak points so that they can improve in the required area, which directly increases consumer’s satisfaction and which means increasing sales.
What Are The Benefits of a Mystery Shopping Program?
Monitors and measures service performance Improves customer retention Makes employees aware of what is important in serving customers, Reinforces positive employee/management actions with incentive-based reward systems, Provides feedback from front line operations, Identifies training needs and sales opportunities, an Educational tool for training & development, Ensures positive customer relationships on the front line, and Enforces employee integrity.
How do we perform Mystery Audits?
With its well established base in hospitality operations Professional Metamorphosis provides superior Mystery Shopping Audits to measure and improve the quality of the service delivered to your customers. These could be done in a variety of ways like Secret Shopping, Mystery Customers, Spotters, Anonymous Audits, Virtual Customers, Employee Evaluations, Performance Audits, Telephone Checks etc. Our trained mystery shopper auditors conduct anonymous and unannounced visits, evaluating all aspects of service based on a pre-established criterion.
This helps in evaluating the practices in relation to defined standard requirements and help companies to achieve consistency as well as continual improvement in their customer delivery models, standards and procedures.